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How-it-works clarification question..

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Apologies if this is a long question, but I need to understand the best way to set this stuff up.

First Question

I have two companies "banana" and "apple".

I want to send email messages to separate campaign lists for each company - possible through the brands as I understand it.

I have a holding company called "orange" which is a known brand name and from which all our employees emails would be sent and received.

Is it better to set up a domain specifically for the purposes of transmitting the emails e.g "orange-marketing" rather than just using "orange" ?

I do NOT want our "orange" domain to get blacklisted for spamming so I'm thinking that I would not use "orange" as the originating domain.

Is it better to set up a transmitting domain for each brand e.g. "banana-marketing" and "apple-marketing" ?

Second Question

If I install Sendy on one of my internet facing boxes and connect it to SES. Which IP is registered as the originator of the email ? Amzon's or mine ?

Third Question

If I create a campaign and (say) choose 5000 subscribers where is the machine load generated ? Does Sendy create and transmit 5000 emails through the SES SMTP server or does it bundle the messages up in some way and transmit to SES in another mechanism ?

Thanks for reading this far !

Jason


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